School Brand Improvement and Website Design

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September, 2013 – Colegio Internacional Puerto La Cruz

The completion of the school website for Colegio Internacional Puerto la Cruz (CIPLC) in Venezuela was a collaborative effort led and designed by Alex Wenzel (logo and visual system by Nick Heckman).  The website can be viewed at:

The website design process focused on strengthening the brand positioning of CIPLC amongst international schools in Venezuela and across South America.  This included:

  1. A survey of the school community aiming to define the existing brand heritage
  2. Definition of visual brand characteristics (collaborative with school administration)
  3. Logo creation (collaborative with graphic designer) and Site Layout
  4. Website Content development (collaborative with CIPLC staff)
  5. Website Page design
  6. Plan for sustainability  (training for key staff)